Joseph Kusaga
SOCIAL RESPONSIBILITY
FURSA PHASE I
FURSA is a Kiswahili word loosely translated as an opportunity or a chance for socio-economic advancement. This is a campaign driven by Clouds Media Group to encourage the youth to see opportunity for business in the most unlikely places and take the initiative to create avenues for themselves to gain financially and improve their lives. The campaign was launched in 2013, reaching 16 regions and covering a total of 56,000 youth all over the country in its first year, where prominent speakers and experts spoke on various topics ranging from Effective entrepreneurship, Value addition, Agri-business and Regional Branding and Themes. Why FURSA is the best platform to transform the youth? FURSA’s approach is unique, as it focuses on regional identification of micro investments, job opportunities and career paths for formal and informal sectors and provides tailored know-how to grab those opportunities.
FURSA paints a realistic picture of the creative industries and introduce the business model for the industry while redefining new economic opportunities by helping the identification of value addition business opportunities. FURSA identifies and promotes local role models in different areas other than entertainment and sports, focusing on highlighting many lucrative opportunities available in the country to bring about diversification in career choices.
Clouds Media Group, Managing Director Joseph Kusaga speeks before welcoming President of Tanzania Dr Jakaya Kikwete.
President Jakaya Kikwete giving speech on the closing ceremony of Fursa Phase I, where he was invited as the guest of honour in 2013.
FURSA PHASE II
FURSA phase I was culminated with official launch of 2020 Vision (FURSA phase II) in Dar es Salaam by His Excellency President of the United Republic of Tanzania, Jakaya Kikwete. The second phase focuses specifically in providing mentoring and coaching solutions for the already formed groups to take off their projects.
To achieve this goal, FURSA phase II is working alongside experts from various sectors such as Tanzania Bureau of Standards (TBS), Tanzania Revenue Authority (TRA), Commission for Science and Technology (COSTECH), Tanzania Investment Bank (TIB), GS1 (organization in charge of provision of barcodes), Small Industries Development Organization (SIDO) and experts in developing small business. ‘FURSA’s vision is simple, create a new Tanzania where everyone is inspired and empowered to make their dreams come true’
Ruge Mutahaba,Founder of Fursa giving speech to youth on a Fursa seminar.
Mrisho Mpoto, Speaking to Artists and youth on a Fursa seminar.